MY STORYMeet Brett, a San Diego-based brand strategist with an East Coast sensibility. Unabashedly enthusiastic, always honest, and endlessly curious about contemporary culture. An art lover, urbanist, and dedicated foodie that has a finger on the pulse of what’s new and exciting. Always going deep on a new obsession, constantly asking questions, and shockingly good at Googling. Decidedly extra.
After developing her research, creative direction, and storytelling skills in the art world, Brett turned to brand strategy to tackle large-scale challenges and create global impact. She worked brand-side in lifestyle and fashion before building an established agency career. Today, she is trusted by C-Suite and senior leadership teams of all kinds to deliver exceptional results and inspire meaningful change for their organizations.
Brett continues to draw on her art world background and passion for culture to bring together diverse influences and ideas into her brand work. She has experience developing impactful brand positioning, expression, activation, and innovation across a wide range of markets—luxury bedding, natural beauty, fashion, genomics, telematics, personal tech, you name it.
EXPERIENCEFrom leading-edge digital experiences to culture-leading brands.
Brand Strategist-Director Level | Envoy | 2018-Present
Senior eCommerce Strategist | BVA | 2016-2018
eCommerce Project Manager & Merchandiser | ViX Paula Hermanny | 2015-2016
eCommerce Merchandiser | Rodale’s | 2015-2016
Brand Strategy & Positioning
Innovation & Design Leadership
Strategic Communications & Storytelling
Integrated Campaigns & Activation
Consumer & Market Insights
Workshop Design & Facilitation
Executive & Stakeholder Alignment
Customer & UX Strategy
Purpose & Social Impact
Client Relationship Management
Strategic Planning & Scoping
Cross Functional Team Leadership
